Hunting for a bargain?

Get up to -74% off our exclusive bundles and best-selling items with our limited deals.
Only while stocks last. It pays to be quick!

Curious now?

The Smoby Activity Wall

Playable on both sides, the activity wall from Smoby offers endless possibilities for playing, exercising and learning.

Infinitely expandable

To extend the Smoby playhouses as true to the original as possible, you have almost limitless possibilities to equip it accordingly!

Playing outdoor!

Houses, slides, sand... a whole range of toys for your children! Smoby offers robust and resistant outdoor games, appreciated by all parents.
Escape and have fun, quietly !

To do as the grown-ups do!

Playing like adults at home with our many realms of imitation:
Becoming a chef, a veterinarian, a schoolteacher, or even a handyman is child's play.

Smoby Life

Explore our eco-friendly range of outdoor toys made from recycled materials.
Sustainable toys, 100% designed and manufactured in France!

Time to roll into fun !

Explore our selection of toys on 2 or 4 wheels! Perfect for promoting physical activity and coordination, these toys are designed for unforgettable adventures.

Heroes of childhood

Experience exciting adventures with Spidey and His Amazing Friends or style yourself like a princess in the magical hair salon from Frozen for royal tea parties.

My first toys!

Explore our 'Little Smoby' range for toddlers ! High-quality toys, 100% designed and made in France!
Browse our collection today to find the perfect toys that will accompany your baby through their early learning stages.

Baby dolls & doll accessories

Off into the world of dolls with the true-to-original Maxi Cosi or into the Baby Nurse doll wonderland? You decide!

Newly arrived
Others Ecoiffier Abrick Fire station

Toys for 2 year olds

Ecoiffier Abrick Fire station

7600002980

€29.99

More
New
Others Ecoiffier Vert Azur My pastry workshop

Toy kitchens

Ecoiffier Vert Azur My pastry workshop

7600001678

€19.99

More
New
Others Ecoiffier Abrick Country Farm

Toys for 1 year olds

Ecoiffier Abrick Country Farm

7600002981

€29.99

More
New
Smoby Life Playhouse Jura Lodge

Playhouses

Smoby Life Playhouse Jura Lodge

7600810503

€249.99

More
New
Smoby 4 Seasons playhouse

Playhouses

Smoby 4 Seasons playhouse

7600810731

€199.99

More
New
Smoby Summer kitchen

Playhouses

Smoby Summer kitchen

7600810918

€44.99

More
New
Smoby Splashy Way

Garden slides

Smoby Splashy Way

7600820701

€24.99

More
New
Others Ecoiffier Hot dog Set

Toy supermarkets

Ecoiffier Hot dog Set

7600002423

€19.89

More
New
Others Ecoiffier Garnished Wheelbarrow Deluxe

Garden Toys & kitchens

Ecoiffier Garnished Wheelbarrow Deluxe

7600004539

€24.99

More
New
Others Ecoiffier Sea Style garnished sand bucket 17 cm

Beach & Sand toys

Ecoiffier Sea Style garnished sand bucket 17 cm

7600000309

€7.99

More
New
Others Ecoiffier Garnished Pacific bucket 12cm

Beach & Sand toys

Ecoiffier Garnished Pacific bucket 12cm

7600000306

€5.99

More
New
Smoby Life Garnished Beach Cart

Beach & Sand toys

Smoby Life Garnished Beach Cart

7600867024

€24.99

More
New
Smoby Life Double Garni mini sand pit

Beach & Sand toys

Smoby Life Double Garni mini sand pit

7600850210

€16.99

More
New
Smoby Life Simple Garni. Mini Sand Pit

Beach & Sand toys

Smoby Life Simple Garni. Mini Sand Pit

7600850209

€14.99

More
New
Little Smoby Turtle

Toys for 1 year olds

Little Smoby Turtle

7600140310

€19.99

More
New
Smoby Activity Wall 6-in-1

Garden Toys & kitchens

Smoby Activity Wall 6-in-1

7600840300

€94.99

More
New
Our top sellers and recommendations
Topseller
Smoby Spidey 3W Scooter

Kids scooters

Smoby Spidey 3W Scooter

7600750909

€34.99

More
Chef House

Playhouses

Chef House

7600810403

€389.99

More
Smoby Spidey 2W foldable Scooter

Kids scooters

Smoby Spidey 2W foldable Scooter

7600750374

€49.99

More
Garden House

Playhouses

Garden House

7600810405

€389.99

More
Smoby House on Stilts

Playhouses

Smoby House on Stilts

7600810800

€429.99

More
KARCHER HIGH PRESSURE TROLLEY K4

Cleaning sets

KARCHER HIGH PRESSURE TROLLEY K4

7600360902

€49.99

More
ROWENTA AIR FORCE VACUUM CLEANER

Cleaning sets

ROWENTA AIR FORCE VACUUM CLEANER

7600330218

€37.99

More
Smoby Ecoiffier Gardener’s trolley

Garden Toys & kitchens

Ecoiffier Gardener’s trolley

7600004339

€17.99

More
Smoby Activity Wall 6-in-1

Garden Toys & kitchens

Smoby Activity Wall 6-in-1

7600840300

€94.99

More
New
Smoby GM Slide

Garden slides

Smoby GM Slide

7600820505

€89.99

More
Smoby Ecoiffier Barbecue grill

Garden Toys & kitchens

Ecoiffier Barbecue grill

7600004668

€26.99

More
Little Smoby Turtle

Toys for 1 year olds

Little Smoby Turtle

7600140310

€19.99

More
New
Smoby 4 Seasons playhouse

Playhouses

Smoby 4 Seasons playhouse

7600810731

€199.99

More
New
Smoby The Flower Box

Garden Toys & kitchens

The Flower Box

7600004290

€29.99

More
Smoby Playhouse Sweety Corner

Playhouses

Smoby Playhouse Sweety Corner

7600810718

€209.99

More
Smoby Life Playhouse Jura Lodge

Playhouses

Smoby Life Playhouse Jura Lodge

7600810503

€249.99

More
New
Top brands
Smoby Toys News
Spidey fans watch out!_1

14.11.2022

Spidey fans watch out!

Crazy FleXtreme racetrack set

For all Anna and Elsa fans_1

10.11.2022

For all Anna and Elsa fans

Enchanting Disney Frozen Toys

For cooking professionals_1

10.11.2022

For cooking professionals

The Tefal Evo from Smoby is the children's kitchen that grows with you!

Wellness at Smoby Beauty Center_1

26.10.2022

Wellness at Smoby Beauty Center

Hairstyling, cosmetics and nail design

Kids Shop reinterpreted_1

26.10.2022

Kids Shop reinterpreted

The modern kids shop in the design of real supermarkets

Barber Shop: beard and hair styling_1

26.10.2022

Barber Shop: beard and hair styling

Discover our new Barber Shop - so many ways to play!

news_babynurse_teaser_102022

26.10.2022

Beautiful things for doll parents ♥

Baby Nurse furniture & care sets for dolls and favorite cuddly toys.

2in1: kitchen AND launderette_1

20.09.2022

2in1: kitchen AND launderette

So many play possibilities in one product!

Perfect addition for the play kitchen_1

15.09.2022

Perfect addition for the play kitchen

Discover our playful Tefal kitchen accessories

Smoby Toys: Bringing Adventure and Joyful Moments to Childhood

Active in the field of toy production since 1970, Smoby has been dedicated to sustainably producing high-quality toys 'Made in Europe.' Offering a diverse range of products, from slides and car racing tracks to playhouses, children's vehicles, and kids' furniture, the Smoby online shop caters to parents seeking toys with that extra bit of quality and originality. One thing is certain: Smoby toys fill childhood with adventure and many happy moments!

From First Steps to School Days: How Smoby Supports Child Development

Childhood is a time when play holds great importance. It's also a stage of life characterized largely by significant developmental milestones for a child. Why not merge these two aspects? Smoby's toys and games offer not only top-notch entertainment but also make an effective and age-appropriate contribution to your child's development.

Toys That Move:Enhancing Motor Skills Development in Children

Children's toys are vital companions in your child's developmental journey, aiding in the improvement of crucial skill areas. Utilizing various toys for both indoor and outdoor play naturally aligns with the development of motor skills. As children reach for, move, and operate toys and playthings, requiring specific movements, they simultaneously train their gross and fine motor skills.

Process Emotions Through Play and Strengthen Social Skills

Playing with appropriate children's toys positively affects emotional processing. Through play, your child engages with their emotions and experimentally learns how to manage them. Moreover, playing with parents, siblings, or peers focuses on developing social skills. Your child practices interpersonal abilities, learns to compromise, communicate needs, and handle conflicts effectively.

Smoby: Toys that Combine Safety, Quality, and Fun!

At Smoby, ensuring learning through play with our products is a completely safe experience is paramount. We prioritize manufacturing toys from robust, health-safe materials. Additionally, we focus on ergonomic designs that facilitate age-appropriate, comfortable use. The result is high-quality play equipment that stands out for its first-class quality and exceptional durability.

Toys for Young and Old – Fun and Laughter Guaranteed

With children's toys from the Smoby online shop, kids of all ages are sure to find something to their liking. Our inventory includes toys for toddlers as young as six months and extends to items suitable for much older children. If you're looking to buy toys and games, Smoby is your go-to destination.

Our product range encompasses engaging toys from various categories, ensuring we cater to a broad spectrum of interests and needs. This approach helps us provide children with an exceptional play experience.

At Smoby, you'll find an extensive selection of role-play toys. Whether it's a children's kitchen, shop, or workbench, Smoby toys allow your child to playfully mimic everyday tasks.

The Smoby shop also caters to infants! Our baby & toddler toys are categorized for ages six months, one year, and two years, enriching the early years of your little one’s life.

Older kids can dive into the thrill of speed with our race cars & racing tracks. Expect hot rides, cool manoeuvres, and breathtaking speeds

Does your child yearn to take control? Explore our ride on toys, including tricycles, pedal tractors, push & slide cars, scooters, and balance bikes. These vehicles not only promote mobility but also aid in motor skills’ development, helping children master various movements and gain a sense of spatial orientation and independence. Depending on your child's developmental stage, they can zoom off on their own or initially receive your support. Our children's bikes are perfect for prepping for cycling later on and promise loads of fun.

Smoby's outdoor toys offer ultimate fun. Have a look at our colourful slides or spacious playhouses to bring adventure to your garden. This is equally true for our sand and water toys, ideal for beach trips or at-home sandpits and paddling pools.

The baby dolls & doll accessories category delights little doll parents. Beyond their favourite doll, children can explore doll prams, car seats, Maxi-Cosi models, and more.

Our crafting & painting products lay the groundwork for educational creative fun indoors. Discover Smoby children's boards and desks for vibrant play.

If you seek ergonomic children's furniture with a cheerful design, the Smoby online shop has you covered. Our stylish children's chairs and tables await your discovery.

And let's not forget Smoby table football tables, ready for a wild match with daring shots and grand goals. Are you prepared to cheer?

As you browse the vast selection in the Smoby shop, one thing becomes clear: the variety ensures there's something to excite every child. This makes online toy shopping a breeze!

High-Quality Toys & Co. from France – Decades of Experience

As a renowned toy manufacturer with extensive experience, Smoby represents a reliable and straightforward choice for parents buying toys online. Our unique toys are developed in the French Jura, with the majority manufactured at our production facility there. European production extends to our Alicante site in Spain, while only a small portion of our electronic products are made in China. Therefore, our toys predominantly bear the label “Made in Europe”, and most notably, “Made in France.”

Various seals and labels attest to the quality and safety of Smoby's children's toys. All our products are CE-marked, complying with EU toy directives. To uphold our commitment to producing durable toys, we use high-quality colour granules for our plastic products. These are proven to be colour-fast and characterized by high UV stability. Combined with meticulous material processing, this results in play equipment that withstands intensive use over time. Furthermore, our toys are designed for easy repair wherever possible. Under the motto “repair instead of throw away”, spare parts for toys made in France are readily available from Smoby.

This approach also aligns with sustainability: Smoby's children's toys are made from recyclable materials, designed for longevity to avoid frequent replacement. This commitment helps us significantly contribute to environmental protection – for our children's future!

Regarding environmental responsibility: as a manufacturing company, we are committed to continuously enhancing the eco-friendliness of our production and products. For instance, since 2015, we have considerably reduced the energy consumption at our Arinthod facility in France, achieving ISO 50 001 certification. To minimise production waste, 90% of the waste from our French production is recycled and repurposed to manufacture new toys. Additionally, we've transitioned from plastic to cardboard packaging for new products since 2020, using 80% recycled paper – an important step towards sustainability.

Decades of experience in children's toy production enable Smoby to create products that require no compromise from parents. With Smoby, you don't have to pick between sustainability, quality, value for money, appealing design, durability, and ergonomics – you get it all, ensuring only the best for your child!

One Click to Happiness: Smoby Toys Delivered Directly to Your Home

We aim to make toy shopping a hassle-free and thoroughly enjoyable experience for you. That's why the Smoby online shop is entirely focused on ensuring your satisfaction. From expert advice in our Kiddo recommendations and blog, through an easy ordering process with multiple payment options, to swift delivery and personalised service for any inquiries, Smoby provides top-notch support. This allows you to delight in our extensive range of high-quality branded products for kids – effortlessly and conveniently!