Bright and colourful: that's the world of France's largest toy manufacturer.

With the high quality playhouses, slides, play kitchens, tricycles and lots more, it's all about having fun and being active. Healthy play that trains children's motor and social skills – that's Smoby.

Brand philosophy

Safe fun for little explorers

As France's best known toy manufacturer, Smoby Toys knows just what makes children happy – and keeps parents satisfied: innovative toys that help youngsters to discover and develop their own skills, that are bright and cheerful and full of ideas.
We love children, so we want to protect them. That's why age-appropriate, safe toys are so important to us. Smoby Toys is an expert in safety-tested toys at the cutting edge of educational research from the baby stage through to primary school age. But the most important thing of all: with Smoby products, playing is simply great fun!

SMOBY stands for:

  • Ergonomic toys with lots of entertainment value
    Developed by French designers.
  • Safe play experience
    We use materials that are not hazardous to the health. All products conform to European toy safety regulations.
  • Healthy development
    Through age-appropriate toys that stimulate and help to develop the senses.
  • Excellent workmanship and durability
    Through the use of high-quality materials, combined with the latest production methods.
  • Committed to the environment
    We use recycled material to protect resources and colour batches with superior light fastness and UV stabilisers for enduring quality, year after year.


The history of the Smoby company

  1. The company is founded in Lavans-les-Saint-Claude, France, under the name Moquin-Breuil, originally specialising in the manufacture of wooden pipes.
  2. After the Second World War the company changes over to the production of plastic household goods.
  3. Renamed Smoby. Start of toy production.

  4. Acquisition of toy companies Majorette, SOLIDO and Berchet.
  5. Smoby-Majorette starts to incur losses and files for bankruptcy protection. Insolvency proceedings are instituted.
  6. The SIMBA DICKIE GROUP receives the go-ahead to take over parts of the former Smoby SA from the Commercial Court in the Jura. The new Smoby Toys SAS is founded. The company's head office remains in France.
  7. Smoby Toys makes their first appearance at the Nuremberg Toy Fair as a new subsidiary of the SIMBA DICKIE GROUP.
  8. Today Smoby Toys is once again one of the leading manufactures in the areas of outdoor, pretend play and children's vehicles.


Made in France

On the trail of the Smoby production site, the path leads through the mountainous area of France to the Jura region, birthplace of French plastics production. There, in the idyllic village of Arinthod, the Smoby products are manufactured in one of Europe's most modern toy factories in an area of 25,000 square metres.


Perfect workmanship and long durability

Prior to leaving the factory, all Smoby products are subject to numerous internal and external quality and safety checks to ensure compliance with legal requirements according to European standards. We do not use any plastics that might constitute a health risk.

This page gives a brief overview with information on the most important quality markings.

The CE mark (Communauté Européenne) indicates that a product conforms to the minimum requirements of the applicable EU directives. Every manufacturer must affix the CE mark to all products that fall within the scope of EU directives (e.g. toys).
For more information please visit:
Made In France
Most of the Smoby range is developed, designed and produced in France. Based in the Jura region of France, the cradle of the French toy, the expertise of Smoby employees is beyond compare and guarantees an optimum level of creativity, quality and workmanship for maximum entertainment and user friendliness. High quality materials and the latest manufacturing methods guarantee the highest quality.
Made In Spain
The Smoby production site for the tricycle range, prams and metal swings is in Alicante, Spain. Quality and "Made in Europe" expertise also stand for excellent product characteristics and long-lasting entertainment.
The use of Masterbatch (colour granules) with high UV stability and high colour fastness means that Smoby products don't fade and remain stable even after long periods of exposure to sunlight.